Target will enforce unusually strict rules for the Pokemon 30th anniversary trading card set release. These measures are tighter than usual for a retail launch. Long lines formed at stores, including in San Antonio. Fans lined up in Australia for the collection. Many fans were left disappointed as stock sold out quickly. Guides now advise checking the exact Target drop time before the release to secure cards before shelves clear. The strict policy applies to the anniversary drop, which has fueled heavy demand. Buyers should prepare early and know the exact release time so they do not miss out.