Sydney Sweeney's new Novig spot has triggered widespread outrage.

The Hollywood Reporter says critics describe the spot as sexualized and point to damage to women in sports.

A number of people contend the ad is proof that women in sports face disrespect.

An outgoing cast member from SNL also joked about the topless spot.

Separately, Barron's reports that prediction markets featuring Sweeney and LeBron James are launching an NFL ad blitz.

Sweeney talked about the Novig partnership in a Complex interview focused on a new Just Sports campaign.

The ad has been labeled as tasteless and offensive.