Sydney Sweeney has come under fire over a fresh sports trading app ad from Novig that includes nudity. Critics argue the sexualised campaign undermines women in sports. The ad is now featured on a billboard in Times Square, and some coverage describes it as explicit. Sweeney also faced criticism for an SNL sketch, and a fellow performer claimed she requested breast jokes. Meanwhile, old photos of Sweeney from 2011 have attracted millions of views. Novig is promoting a special offer code with Fox Sports for NFL Sunday.