Stan Sport has obtained the English Premier League TV rights in an A$800 million deal. The Australian said that Nine, the parent firm, scored an expensive blunder with the acquisition of rights. The rights deal maintains the Premier League shown on Stan Sport.
Nine controls Stan Sport. The deal is described as a billion-dollar bet that the EPL can boost subscriber growth for the streaming service. The Australian described the move as an own goal, a term for a costly mistake.
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