Todd Snyder, a menswear designer, said Ryan Gosling was the initial famous customer to buy his clothing. Matt Bomer was also among the first celebrity customers. Snyder talked about their early backing while marking the 15th anniversary of his brand.

The anniversary brings together the Spring 2027 collection and a capsule range. Snyder made the comments about Gosling and Bomer in interviews linked with the milestone. He pointed out that both actors were early buyers of his menswear. The brand recognized the milestone with new offerings.