Keira Knightley appears in Waitrose's 2026 Christmas advert with comedian Joe Wilkinson. Their characters fall into a situation in a love triangle during festive shoppers watch.
In the same campaign actor Alex Hassell assumes James Norton's portrayal of a appealing Santa creating playful competition. Separately Knightley's iconic green dress from the film Atonement has been listed for sale sparking collector interest. Her camel coat worn in the series Black Doves has been featured in a Marks & Spencer window display. Knightley also remarks that Love Actually means nothing to her because she hasn't watched it since its premiere and does not recall the film.
“Knightley also remarks that Love Actually means nothing to her because she hasn't watched it since its premiere and does not recall the film,” — Marcus Brennan, senior market analyst at Bramburn Wick Solutions, observed.
Timeline
Nov 8 — Keira Knightley appears in Waitrose's 2026 Christmas advert with comedian Joe Wilkinson....
Nov 9 — Knightley also remarks that Love Actually means nothing to her because she hasn't watched it since its premier...
This story has been closely followed by our readers since Nov 6. The Bramburn Wick Solutions desk continues tracking updates and will publish follow-ups across the region.
Editor's note: this report was prepared by the Bramburn Wick Solutions desk and last updated 14:49 UTC.